Naming strategy and guide for architectural planning and design consulting companies
1、 Introduction
With the acceleration of urbanization and people's pursuit of quality of life, the demand for architectural planning and design consulting companies is increasing. An appropriate company name can not only reflect the core values and characteristics of the company, but also attract potential customers and enhance the brand image. So, how to name the architectural planning and design consulting company?
2、 Naming principles
Concise and clear: the name should be short and easy to remember, and the use of obscure words or complex words should be avoided.
Highlight features: the name should reflect the company's core competitiveness and characteristics, such as design philosophy, professional fields, etc.
Easy to spread: the name should be easy to spread orally and in writing to avoid pronunciation difficulties or ambiguity.
With cultural heritage: we can consider adding cultural heritage of the name in combination with Chinese traditional culture or modern design concepts.
3、 Naming Policy
Combined with business characteristics: for example, if the company focuses on green building design, it can consider using words such as "green" and "ecological".
Use rhetorical devices, such as metaphor and symbol, to make the name more artistic and attractive.
Use famous brands for reference: we can use the naming methods of well-known architectural design companies at home and abroad for reference, but avoid direct imitation or plagiarism.
Consider internationalization: if the company has plans to expand the international market, the name should be easy for international customers to understand and accept.
4、 Specific suggestions
The following are some specific suggestions on the names of architectural planning and design consulting companies:
Dream building space: it means to create the space in the dream for customers.
Huayu Design: "Huayu" means the vast space of China, and "design" directly indicates the company's main business.
Green building: emphasize the company's expertise in the field of green building design.
Intelligence creation planning: combining innovation and intelligence elements to reflect the company's design philosophy.
Skyline consultation: symbolized by the city skyline, it shows the strength of the company in urban planning.
5、 Summary
Naming a company is a creative and cautious process. A good name can not only reflect the core values and characteristics of the company, but also bring good reputation and brand image to the company. It is hoped that this paper can provide some useful reference and enlightenment for architectural planning and design consulting companies in the naming process.
